Year Introduced: 1955

“An eye arresting revolving display to sell your Plasticville, U.S.A. line. The striking Christmas-tree motif makes this a real attention getter as well as a fine sales aid for the retail sales personnel. The complete SR-27 consists of a lithographed cardboard 4 tier display, electric motor and turntable with standard length attachment cord and 27 of Plasticville’s finest volume numbers including the new surprise for 1955. (WORKS ON AC CURRENT ONLY) The aggregate retail value of the displayed Plasticville, U.S.A. is $27.00. The individual buildings are assembled but not glued to the display platforms, which makes this a self-liquidating deal for the retailer. At the end of the selling season, the display pieces can be sold and the turntable used to display other merchandise. The SR-27 comes completely assembled. The retailer simply lifts it out of the packing case and set it up on the counter or in the window. The overall dimensions are 28″ by 28″ by 46″ high. The SR-27 requires a revolving area of 35″ in diameter. The weight of the complete shipping carton is 25 lbs. NOTE: The SR-27 will be drop-shipped direct to the retailer. This item cannot be forwarded via Parcel Post.”